Postcards from Paradise. But always a Postcard.
In 2012 Puerto Vallarta will be hosting the first exhibition of an advertising medium as a piece of art, will be present with their original campaigns countries like Australia, Portugal, Italy, India, Brazil, among others, and dignified representatives of companies in Mexico from Cancun, Guadalajara, Tijuana and Puerto Vallarta’s LW who host participants.
Well if you have ever heard of Joe Girard, then you know it does! For those of you that have never heard of Joe Girard, he is in the Guinness Book of World Records as the man who has sold more automobiles on a 1 to1 basis then any other person, and did so for 12 straight years!
If you ask Joe how he did, he would tell you he built his business on referrals. How did Joe keep his name in front of his clients?
He sent out cards every month. He kept a file on all his clients so he could remember birthdays, anniversaries, any holiday or special occasion that came into his mind he sent out a card! Its been reported that Joe sent out over 13,000 handwritten cards a month!!! Of course he needed to have 2 assistants helping him send out all those cards
If marketing using cards can work for Joe in such a competitive market such as automobile sales, then it can work for any market out there!
Postcard Marketing – A Simple But Incredibly Effective Way Of Marketing Your Business.
When it comes to promoting a business, you can’t write off the simplest and most proven techniques in advertising. Even as internet marketing flourishes, the power of print advertising and direct mail marketing can never be underestimated. In fact, many small businesses and even larger firms combine print advertising with online marketing to get the best results.
This article focuses on postcard advertising – a type of direct mail marketing strategy that has long been used by almost all businesses in the industry. Let’s talk about how marketing with postcards can help your business:
Benefits of Advertising with Postcards:
Be unique and stand out. One of the best things about marketing with postcards is that you can exercise your own creativity to come up with a unique concept and postcard design. If you want to stand out from your competition, sending out cleverly-designed postcards to your recipients can truly make the difference. If you’re a newly established business, bold and witty postcards are a great way to make an introduction and build up your brand name in the market.
It’s cheaper than other print ad methods. Compared to other direct mail marketing and print ad methods, postcard advertising is more cost-effective. You can even start with smaller-sized postcards to minimize your costs even more. You can design your own postcards and even print them on your own to cut back on the printing costs. Add to this, it’s so much cheaper to send postcards by Post Mail rather than enveloped business advertising letters.
Grab attention right away. Business letters from marketers often don’t get read. Why so? The recipients don’t even bother to open the envelopes. It is too bothersome for many people to sit and read a business letter, especially from an advertiser. Most people just throw out these mails to the trash bin.
With postcard marketing, the recipient gets to see your postcard and read your message the moment they receive it. There’s no envelope that needs to be opened. It definitely gives you the advantage to grab your recipient’s attention and provoke their interest immediately.
Results are easier to track. It is very easy to track the result of your postcard marketing campaign based on the response of your market. Use the postcards as discount coupons which they can bring to your store as they make a purchase. If a customer prefers to buy from your online shop, ask them to include the coupon code on the postcard to enjoy the discount. Based on your sales with discounts, you can tell right away whether or not your postcard advertising campaign is successful.
People don’t mind receiving postcards. In fact, people enjoy receiving postcards especially if they are well-designed and eye-catching. Many people display postcards on the walls of their office or refrigerator doors because they enjoy looking at them. The more eye-catching your postcard is, the more chances it has of being seen by more people because they certainly won’t be discarded that easily.
In Postcards we Trust!
About the Author:
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Advertising Postcards, Marketing Postcard and Business Post Card.
One of the most important elements in postcard marketing is the design. An attractive design ensures that your postcards will get attention. Not only that. A great design also encourages the recipient to keep the postcard for a longer time and not easily discard it in the trash.
So, what makes a great postcard marketing design? In this article, we have put together essential postcard advertising tips which focus on the design element of postcards:
Allot enough time in creating design. Do not rush the postcard marketing campaign without spending time in conceptualizing a great design. You may also consider hiring a professional postcard marketing company to help you come up with the right design of your postcards.
Complement your message. A great design must not only be attractive but must also highlight your marketing message.
Set a definite budget. A great design also relies on the quality of printing. Of course, coloured printing will cost more than a black and white printing. From the start, it is important to set a definite amount that you can spend on printing so you can create a design that works well with your budget.
Don’t forget the backside. The design of the postcard is primarily placed on the front but that doesn’t mean the backside should be neglected. The recipient may pick up the postcard and see instantly see the backside before the front. Therefore, it is smart to create a design on both the front and back sides of the postcards.
Make it bright. Based upon experiences of successful marketers, bright and colored postcards generate a better response compared to dark, black and white postcards. In fact, people even display attractive postcards on their refrigerator doors and walls.
Consider hiring professional printing service. Some business owners may prefer to design and print marketing postcards on their own instead of hiring a professional printing company. However, if you plan to send a large bulk of postcards, hiring a printing company could be more cost-effective. You can even find printing companies that offer bundled services which include designing, printing and mailing for a reasonable price.
About the Author:
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through campaign internet marketing, direct marketing advertising and post card marketing.
Since 2003 LW has transformed a communication medium into works of art. Art is at
the very heart of LW Postcards. Good art never dies, great art grows more valuable,
amazing art is beautiful forever – it appeals to both young and old. As a form of
advertising LW will always strive to be creative, innovative, prepared to cross all
boundaries, exciting and timeless.
Our philosophy is to provide postcards that are intelligent and creative to achieve a
successful and effective viewer response from the consumer. This is successfully
achieved by LW via great artwork.
It has been proven that the fastest moving cards out of the displays are a simple
strong image with no logos and minimal text on the front. Cards with space for
people to write on the back are also super popular.
It is a completely voluntary source of information so brand recall is very high.
Creativity = Interaction
Scratch, scented, die–cut, perforated, double perforated, sampling, jumbo, stickers and plastic postcards can be produced, making your advertising interactive.
Our placement in leisure venues means consumers are in a relaxed state of mind and open to advertising.
Extended life span
Postcards are a collector’s item which means that your advertising is around long after your campaign is finished.
The mobility gives people a tangible reminder and reference to your product. Postcards can also form part of promotion handouts, magazine inserts, and so forth.
Double-sided advertising medium
A second message can be printed on the back of your postcard, either to reinforce your message or as a joint venture with co-sponsors.
Postcard campaigns measure the popularity of your advertising
Measuring the rate at which postcards are self-selected gives a good idea of consumer reception to your communication strategy. This is a more accurate measure than traditional media, which measures overall viewership of the medium in which your advert is placed, and not the specific viewing of your advert.
Your postcard functions as an advertising medium but also as a mailing card, bookmark, puzzle and many more.
Consumers share postcards with friends. This is a powerful endorsment of your message or product.
We’re focused on designing, printing and distributing advertisement postcards as an innovative way to promote your business and reaching your clients.
A postcard campaign is effective: Proof of this is the growing number of business using the postcards and their importance.
A postcard campaign is durable: The advertising postcard has unique qualities because the postcard becomes a collectible object, a sequential campaign will please everyone and specially a collector.
An advertising postcard campaign is flexible: You can design campaigns impossible to make with other media. Use our mailbox as a tool so you can keep in touch with your client. A postcard can be used to create a database, to offer a discount…
Postcards are the fastest, easiest, most economical way to increase sales and profits without spending an extra dime on sales and advertising.
Think of the advantages:
Postcards are cheap to print, and cheap to mail.
Postcards are eye-catching.
Postcards don’t need to be opened. No more trying to write envelope copy to get your prospects and customers to see what’s inside.
Postcards are ‘guerrilla marketing’ at its finest – they target your customers one-by-one instead of mass advertising.
LW is the only media in Puerto Vallarta offering advertising campaigns that could be transformable in a piece of art, collectible and free. It facilitates a direct relationship between the business and the consumer, this advertising media is taken freely, spontaneously and without interference, each consumer took the postcard which offers an attractive message or stands out.
We offer a thorough service, offering design, print and distribution at selected locations where you can reach your clients. LW is an important tool for a business who wants to communicate efficiently and directly to its clients.
The smallest printing amount is 1000 postcards; this gives you flexibility to design a campaign showing different images depending on the target you need to reach. The price is $1.50 pesos per card plus Mexican sales tax (16% IVA) and includes the design and distribution as early mentioned before. At your request we can send you a presentation with images to provide more information and some examples of advertising campaigns. Visit our web page: www.lebenswerkmexico.com or follow us on facebook: www.facebook.com/lwpostcards
ALWAYS use postcards with full color on one side. And at least one color with a watermark in the backside. 83% of people read their mail the way the Post Office delivers it: with the address facing up. Thus, if you don’t have design on the back, you’re missing the opportunity to really grab the attention of your prospects with an original headline.
Postcards are associated with happy memories – we all like getting postcards from friends and family on holidays.
Postcards are an overlooked marketing secret. And they can boost your business, no matter what kind of business you’re in.
Offline or online, you can grow your client base and make your sales explode. Even on a shoestring budget.
Your Artwork. Skip this step if WE are preparing your artwork
Minimum Artwork Resolution is 300 dpi. Make sure your artwork’s resolution is at least 300 dpi. This resolution will ensure that your design will appear crisp and sharp instead of blurry and pixelized.
Convert your graphics to CMYK colors. Your files should be saved in CMYK mode before you send them to us. When we receive a design file in RGB mode, we automatically convert the files to CMYK mode for printing. RGB files cannot be printed on professional four color presses. Not every RGB color has a CMYK equivalent, and the result could be more than just subtle color shifts.
“Bleed” and card size. Your postcard size will be 15×10 cm. Your design work should be 15.5×10.5 cm (with BLEED) “Bleed” is a printing term used to indicate the area that will be trimmed off after the job is printed and cut to the finished size. Since the bleed extends 0.5 cm. all around the card, your design document set-up should be 5 mm. wider all around.
Since the bleed area will be trimmed off during the cutting process, there can be no text or other important information in the bleed area. Furthermore, we require an additional 0.5 cm. buffer margin inside the edges of the card.
File Formats. The following are file formats which are the easiest to work with and which provide the best results: jpg, bmp, tif, eps, bmp, psd, ai, cdr Please don’t forget to “rasterize” or “render” your font layers.
If you are going to use a black plaster in some part of the design, please use the following combination:
Cyan: 50 Magenta: 40 Yellow: 40 Black: 100