Postcards from Paradise. But always a Postcard.
Social history is the study of people and society over time. It is a way to look at people and their relations and how society organizes itself over time. Social history focuses on the behaviors of people and social patterns, such as values, and attitudes, of certain ethnic groups or areas of land. A postcard is a card sent through the mail at a lesser postage rate than a sealed envelope, which usually has a side with a picture and a side for a written message.
Many postcards were, and still are, made from photographs. Photographs can depict social history without words. They can show change over time in a certain area. Aerial views can be used to show the urbanization of a town into a city, or any other type of developmental, or demographic change. Photographs can also show the change in the styles of buildings, clothing, and transportation in different societies. Postcards can be an outstanding source of social history, because they show what was popular or seen as important in the area in which the postcard depicts. The photographs on the postcards themselves can show the changes of an area over time. Postcards are a good source of local history and can tell a story of a specific area.
The picture postcard was not invented as much as it evolved from other sorts of cards. Playing cards were used as visiting cards during the 18th. century in Europe. They were usually the size of a playing card and had pictures printed on them. Also, there was a space for the name to be printed on the front. Occasionally, messages were written on the back. In 1777, a suggestion was made by a French engraver to publish and send engraved cards through the post for a penny. However, this idea was not well-liked because servants or those who handled the card could read the message. Trade cards were also used in order to advertise a business.
Towards the end of the century and into the 19th. century, the style of visiting cards changed. They became smaller, no longer had pictures, and had the names boldly engraved on them. As visiting cards went out of style, more and more people began decorating their writing paper and envelopes. The picture engraved as a heading for the letter would depict the area from where the author was writing. These pictures, which were extremely realistic, evolved into the first postcard.
The German government in 1865 initiated the thought of the first postcard. However the first postcard wasn’t sent until Dr. Emanuel Herrmann wrote and published an article about the use of postcards. The Austrian Post Office was impressed enough to issue the first postcard on October 1, 1869. It was yellow and on the front had a two-kreuzer stamp on the upper right hand corner. Also on the card were three lines printed for the address. The message was written on the backside of the card. The postcards became extremely popular, as close to three million cards were sold in the first three months of sale in Austria-Hungary. The use of the post card spread to Belgium and Holland in January of 1871, and then onto Denmark, Norway, and Sweden. Then the postcard appeared in Canada, followed by Russia in 1872, and France in 1873.
The first postcard was issued by the United States Post Office Department on May 13, 1873. The marks for mailing on the card depicted the bust of Liberty and a circle with the postage amount of one cent. Most cards were used widely as advertisement in the U.S., until they were in general use after the World Columbian Exposition in 1893. Colored cards of the Exposition went on sale and they became extremely popular. On May 19, 1898, an Act of Congress was passed so that privately published postcards were given the same message privileges and rates as government issued cards. All those privately published had to be labeled as such. This marked the start of the Golden Age of postcards in the U. S., which lasted until about 1920, when popular use of the telephone began.
The reason why postcards became so popular is because of the price. Postcards cost less to send in the mail than a sealed envelope. When first issued and all through the Golden Age, postcards could be sent for one cent. Post cards were also popular because they were an easy way to keep in touch while someone was away from home or on vacation. Many postcards took the place of family albums with pictures of families on vacations.
While, postcards show the interesting areas of a certain place, they are also interesting themselves. Pictures can be sent from all over the world to those who have never actually been there. During the Golden Age, postcards were popular because people send a quick “hello” or show a friend or relative where they were staying for a small amount of money. Today postcards are still sent and collected for the same reasons.
2.) Uses of Postcards
Why use a postcard? Why not a regular size piece of paper, you can fit more information on it? Postcards have many uses and they are not only used to write to a loved one or a friend. It is true; postcards are used to write to a friend or family member from a vacation. They can also be used to see a distant place that someone would want to go to. Postcards, in that sense, can be used as advertisement. Postcards can also be used as a way of showing that you are a tourist, by collecting them wherever you go. Along with these uses, postcards have also been used as propaganda during war times and for many political purposes.
Postcards can be a means to simply say “Hi.” People often send postcards from vacation or use local postcards as greeting cards. Also, postcards can be used to show someone how nice of a time you are having on your vacation. Before postcards were developed, many tourists would have used a gazetteer. A gazetteer is a geographical dictionary containing any landmarks or specific attractions of the place a person is going. People would tend to look at a gazetteer before or after they went on vacation to see what they were going to see or what they did see. As tourism became a bigger industry, postcards became more popular as a way to show where you have been and where you are going.
Postcards also serve as advertising functions. As stated before, a tropical island can be shown on a postcard, and automatically anyone who looks at it wants to go there. Even if one’s vacation was dreary and filled with disappointment, postcards still portray the beauty of the vacation spot. Also it would help to make your tourist dream come true.
Postcards can also be used as a means of communication. There are two aspects of communication within a postcard. The front of the postcard contains the picture, which visibly shows where a person was. Most importantly, the back includes the writing.
Postcards can be used to send a note to check up on someone or just say hello. Another use of postcards is as a collector’s item. Collecting postcards was a common pastime and still is today. Many people collect postcards to learn more about history. Modern postcards can be compared to one from hundreds of years ago to learn more about lifestyles back then. Postcards portray how people used to dress versus the present.
Architecture is another aspect of why people collect postcards. Buildings today have changed from those of the past, which you could see using these architectural postcards. Historical buildings are an important factor to find out about different jobs or businesses of the time.
Improvement of buildings is another aspect where postcards can be used. You can take a postcard of a building from fifty years ago and compare it to a picture of a building now and see the major improvements. Postcards are a great source for any historical information needed.
Postcards have been used as propaganda during war times. For instance Uncle Sam may have been used trying to persuade people to get involved in the war efforts. As for politics, postcards were used to show who was running and to tell people who to vote for.
Many people think that postcards are just something that gets sent to friends when they go on vacation. Although that is true, one can see there are a number of other reasons. The most common people who would use postcards today would be historians and postcard collectors. Historians would use postcards to learn more about cultures and lifestyles of the past. For example, comparing the dress of people or the crowded streets of a city. Individuals who collect postcards may do it as a pastime or they may be interested in social history. Postcards are an ideal approach to portray these transformations.
4.) Use of Colorization
Colorization is the process that is used in postcards in which the photograph on the front of the postcard is sent to other countries to enliven the photograph with color, making it more attractive to the consumer. Before postcards were printed in color, greeting cards for certain holidays such as Christmas and Easter were colorized. The first firm for color manufacturing was in Leith, Germany. Called “Lundy”, they were the first ones to start printing business messages in color. Soon, color was what people liked most about postcards. Although the first postcard was published on 1869 in Germany, it was not until 1893 that the photos on the postcards were colorized. The popularity of colorization arose when the postcard act was changed in 1898. It transformed the postcard regulations, the development of postcards and the color was changed to beautify the postcards and make it a more profitable product. After the colorization of postcards the postcards sold in stores became more successful than ever.
Publishers often sent their photographs for postcards to India and Italy. These countries specialized in using exotic colors on photographs to catch the eye of the common person. At first this was an ingenious idea, but it caused many problems later. All the postcards were sent to Europe and India because there Lithography was an art. Since the people in India and parts of Europe had never been visit some places showed in an image before, when they received the postcards to be colorized they used their artistic imagination. They used lush colors, although the photos were extravagant one could usually see that the colors were not accurate with the photo. Tourists could see a certain photo of a landmark in a postcard and be disappointed because the colors of the original landmark were completely different from the photo.This shows that in the twentieth century for postcards, people did not care about the authenticity of a photo on a postcard, but only the attractive colors that intrigued the consumer.
The photographs show how colorization could make the ordinary look like paradise, even though it was not authentic. The more color that was used the more people were attracted to the place on the photo.
Today when postcard collectors and historians are looking at pictures they prefer the photos that are in black and white. They find them more genuine and precise. The colorized postcards are useless when trying to find a historical landmark. In the twentieth century colorized postcards were a fad, but today there is certain nostalgia for postcard that is in black and white. The colors that once seemed remarkable and beautiful are now unreliable and artificial.
5) The Dynamics of Postcards
The dynamics of postcards have evolved greatly over time, changing their overall look. There are some postcards that look much different than those from the time of their creation. The sizes, shapes materials, and the overall set up have all varied over time. Some of these changes affected, while others didn’t.
Postcards as you may already know are not very large. They have always been rather small since their creation. Early on in the life span of the postcard there was a standard size widely used in the United States of 3 1⁄2 inches by 5 1⁄2 inches. Almost as large as the majority of modern cards which are approximately 4 inches by 6 inches. Not all postcards have to follow these size restrictions, and there are many exceptions to these rules, but for the most part these are the sizes of postcards.
There are many differences on the front and back of the postcards. One thing that was always the same on the back of the postcard was the area for the stamp in the top right hand corner. It remained in this spot throughout all the changes and remains the same to this day. The earlier cards used the entire back of the card only for the address only, reading “This Side For Address Only”. To compensate for this lack of room to write on the back, the majority of these postcards had an area to write on the front, this area was blank could be found on any edge of the card. These cards could be of anything. Some, however, did not have any space to write which left people scribbling over the picture, or writing in the empty sky. As time went on the law restricting writing on the backs of postcards was lifted and a new appearance of the back was introduced. This new appearance had a line splitting the left and right sides so that the right side could be used for the address and the left for the message. After this happened the percent of cards with a space on the front dropped greatly. A rather small number of cards had lines or the address, the non-divided had the least percent, but it seemed that more of the more recent, divided back cards had them.
Older postcards had no color when the photo was originally taken. The only way to have color postcards was to ship them overseas and have them colorized. For this reason, many were just left black and white or an odd shade of brown. The ones that did have color seemed rather phony and the color schemes were unrealistic. Many don’t just look unrealistic but they look almost hand drawn. They are of streets and other places of interest such as post office. The more modern cards can be, and are taken in color. There are a few that are black and white, maybe to give a more authentic look. The most recent cards have the best color and have views that were not obtainable at earlier times. This comes with the invention of the helicopter. There are many pictures of the waterfront and other spots that can easily catch a person’s eye.
6) What’s written on the back?
A telephone call today is equivalent to the postcard of the early twentieth century. Postcards were used to convey everyday messages. This occurred not only in large cities, but also in small towns, where people communicated primarily with postcards. A scribbled message was worth a thousand words, as a whisper is worth just as many interpretations.
In one such postcard dated 1942, questions arise as to what was really meant by the author’s quick message, “Will see you in about 1 week. Hope your mother is well. Are you satisfied with the way you are treating me?” followed by a “Kind regards to all”?
There appears to be evidence of irony in this conversation. We only catch a glimpse into their world, and find ourselves being detectives, trying to uncover the mystery of their lives. Is there a deeper meaning? Perhaps a secret code derived by friends or lovers, to prevent strangers from unrevealing the hidden message within the lines? Yet our first impulse would be to ask who would go through all that trouble to scribble this onto a postcard, when wouldn’t it be more private to speak of such matters in person? However, whoever wrote this message was without the luxury of a telephone.
The backs of these sometimes-plain postcards carried messages, whose real meanings may have remained a mystery to all except those whose eyes were meant to read them. Their words ranged from boring, ordinary how-do-you-dos to exciting, life altering news, worth the attention of the maids. However, messages as such were not so common. The usual message asked the recipient how they were, what they have been doing, and then told a brief description of their present life, nothing out of the ordinary, for the most part.
Punctuation, grammar, and spelling were paid less attention to, as postcards became more and more popular. People began to favor a less formal message system, rather than one of stiff letter writing, especially by the younger generations, who did not quite know how to follow the strict regulations of the proper form and etiquette of a formal letter. It became acceptable, and almost appropriate to converse using this simple way of communication. “Your photo received ok. We think it´s very good intended to see you before this but will sometime soon.” A quickly scribbled message, not restricted by punctuation or clear thought; an acceptable postcard in 1911.
Communication by postcards was not always so simple. When first introduced, the postcard was used more frequently as an advertising tool, rather than a communication device, and followed many strict rules related to size, form, and dynamics. Prior to March 1st 1907, the postal law stated that no words other than the address were to be written on the back of postcards. However, society was much too eager to be restricted by this limitation, and did not dawdle in their want for change. They insisted on using the space intended for the lovely picture on the front, as their letterhead. This appears to answer the question of why any postcard found before 1907 has no split back, and why words are often scribbled across scenic treasures. This also explains why some postcards contain no words, but are simply mailed to a friend, for the benefit of the card, to add to one’s collection.
To classify postcards into systematic time slots, there are more than merely dates, which are capable of this task. The language, for instance, used during the turn of the century, was more carefully laid out and enunciated, than the diction of individuals during the mid-century. A postal written in 1909 reads: “Perhaps we won’t see you as we are at Weirs Beach for the day.” Its language flows elegantly, like a poem. A look at a more recent postcard shows the change of cultural ethnicity, written to a friend between the late 1970’s to the early 1990’s. “Hey Erin what’s up! I’m having fun down here just chilling in the sun maxing. The beach is gorgeous you should come down and see. Well. By yours truly DEL.H”
It is sometimes hard to decipher what a person wrote more than hundred years ago. A slang word, which may have been everyday then, is now a complete mystery today. The cursive of today has strayed away from the Old English language of a few hundreds of years ago; however, it was still visible during the early twentieth century, especially how a capital “F” or “J” was strung. A jumble of letters to us formed a word to them, or perhaps an abbreviation, which is no longer used.
The telephone and now the internet is the center of our universe, connecting millions of people from all corners of the planet. We communicate, taking this luxury for granted. When the postcard was first introduced, people’s thoughts could be passed from one to another without leaving one’s home. Just as we do, they took this new communication for granted, as theirs words were like the voice we now hear on the other end of the telephone, or even more recently, the pop-up chat box online.
7) Postcard Publishers
When you think of what’s on the back of a postcard one usually thinks of an address and the quick letter one writes to one another. The written messages wrote to one another in the nineteenth and twentieth centuries is both interesting and intriguing, however, most people would not think publishing companies fit these criteria.
Although publishers are neither interesting nor intriguing they are very helpful. The names of publishing companies and when they were in business can be extremely beneficial. The name of the publisher is located on the back of the postcard usually vertically written on the left side. The basic identification of postcards begins with the publisher. Postcards can be dated using the time the publisher existed and was in business. If a collector comes across one postcard, which is part of a set, and he wants to find the rest, it is easy to do so if you know the name of the publisher. Most do not realize how useful knowing information about publishing companies can be.
Since postcards originated in Austria, publishing companies formed in Europe before they did in America. The major publishers in Europe were Wolff Hagelberg, Raphael Tuck and Sons, and Marcus Ward and Company. Wolff Hagelberg was from Berlin Germany and printed some of the more beautiful postcards. He is known for using poems in his cards by E.E. Griffon and M.S. Haycraft in the mid to late 1800’s. Raphael Tuck and Sons had publishing houses in Paris, London, and later in New York. They are most famous for publishing cards for the King and Queen of England. While they were in business from the mid 1800’s to the early 1900’s they published postcards but also books, die-cut cards, fringed silk cards, and scrapbooks. From the mid 1860’s to the mid 1890’s Marcus Ward and Company published postcards in London, England. They published high quality decorative Christmas cards from that time.
Soon the United States caught on and publishing companies started to spring up in the U.S. Some of the more famous publishers were The New England News Company, The American Art Postcard Company, The Tichnor Brothers Incorporated, The Hugh C. Leighton Company Manufacturers, and the most recognized The Detroit Publishing Company.
William A. Livingstone and Edwin H. Husher formed the Detroit Publishing Company in 1898. They were the owners to the American rights to a process for lithographically adding color to black and white negatives. The process was known as photocroms or later Aac, and it permitted the mass production of postcards. In the fall of 1897, Livingstone persuaded William Henry Jackson to become a partner in the company. Jackson was a landscape photographer and they added the thousands of negatives produced by Jackson to the Detroit Publishing Company’s inventory. By using Jackson’s file of negatives and the photocrom process to make Jackson’s black and white negatives colorized they became one of the largest American publishers of postcards. The Detroit Publishing Company issued thousands of high quality photographs showing buildings, historical sites, natural landmarks, sports activities, and more. With the declining sale of photographs and postcards during World War I and the introduction of new and cheaper printing methods, the Detroit Publishing Company went out of business in 1924; but not without first leaving an important imprint on the country. By mass-producing their postcards, The DPC allowed many Americans to view places in America that before postcards and the photocrom process existed people would not have been able to see in such color and perfect detail.
Information about publishing companies is extremely helpful to postcard collectors. Publishers can aide in many different things such as finding a particular postcard one desires, dating postcards, and/or find a particular type of cards, an example of this is Christmas cards or a publisher that specialized in the work a of a certain artist.
Well if you have ever heard of Joe Girard, then you know it does! For those of you that have never heard of Joe Girard, he is in the Guinness Book of World Records as the man who has sold more automobiles on a 1 to1 basis then any other person, and did so for 12 straight years!
If you ask Joe how he did, he would tell you he built his business on referrals. How did Joe keep his name in front of his clients?
He sent out cards every month. He kept a file on all his clients so he could remember birthdays, anniversaries, any holiday or special occasion that came into his mind he sent out a card! Its been reported that Joe sent out over 13,000 handwritten cards a month!!! Of course he needed to have 2 assistants helping him send out all those cards
If marketing using cards can work for Joe in such a competitive market such as automobile sales, then it can work for any market out there!
Postcard Marketing – A Simple But Incredibly Effective Way Of Marketing Your Business.
When it comes to promoting a business, you can’t write off the simplest and most proven techniques in advertising. Even as internet marketing flourishes, the power of print advertising and direct mail marketing can never be underestimated. In fact, many small businesses and even larger firms combine print advertising with online marketing to get the best results.
This article focuses on postcard advertising – a type of direct mail marketing strategy that has long been used by almost all businesses in the industry. Let’s talk about how marketing with postcards can help your business:
Benefits of Advertising with Postcards:
Be unique and stand out. One of the best things about marketing with postcards is that you can exercise your own creativity to come up with a unique concept and postcard design. If you want to stand out from your competition, sending out cleverly-designed postcards to your recipients can truly make the difference. If you’re a newly established business, bold and witty postcards are a great way to make an introduction and build up your brand name in the market.
It’s cheaper than other print ad methods. Compared to other direct mail marketing and print ad methods, postcard advertising is more cost-effective. You can even start with smaller-sized postcards to minimize your costs even more. You can design your own postcards and even print them on your own to cut back on the printing costs. Add to this, it’s so much cheaper to send postcards by Post Mail rather than enveloped business advertising letters.
Grab attention right away. Business letters from marketers often don’t get read. Why so? The recipients don’t even bother to open the envelopes. It is too bothersome for many people to sit and read a business letter, especially from an advertiser. Most people just throw out these mails to the trash bin.
With postcard marketing, the recipient gets to see your postcard and read your message the moment they receive it. There’s no envelope that needs to be opened. It definitely gives you the advantage to grab your recipient’s attention and provoke their interest immediately.
Results are easier to track. It is very easy to track the result of your postcard marketing campaign based on the response of your market. Use the postcards as discount coupons which they can bring to your store as they make a purchase. If a customer prefers to buy from your online shop, ask them to include the coupon code on the postcard to enjoy the discount. Based on your sales with discounts, you can tell right away whether or not your postcard advertising campaign is successful.
People don’t mind receiving postcards. In fact, people enjoy receiving postcards especially if they are well-designed and eye-catching. Many people display postcards on the walls of their office or refrigerator doors because they enjoy looking at them. The more eye-catching your postcard is, the more chances it has of being seen by more people because they certainly won’t be discarded that easily.
In Postcards we Trust!
About the Author:
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Advertising Postcards, Marketing Postcard and Business Post Card.
One of the most important elements in postcard marketing is the design. An attractive design ensures that your postcards will get attention. Not only that. A great design also encourages the recipient to keep the postcard for a longer time and not easily discard it in the trash.
So, what makes a great postcard marketing design? In this article, we have put together essential postcard advertising tips which focus on the design element of postcards:
Allot enough time in creating design. Do not rush the postcard marketing campaign without spending time in conceptualizing a great design. You may also consider hiring a professional postcard marketing company to help you come up with the right design of your postcards.
Complement your message. A great design must not only be attractive but must also highlight your marketing message.
Set a definite budget. A great design also relies on the quality of printing. Of course, coloured printing will cost more than a black and white printing. From the start, it is important to set a definite amount that you can spend on printing so you can create a design that works well with your budget.
Don’t forget the backside. The design of the postcard is primarily placed on the front but that doesn’t mean the backside should be neglected. The recipient may pick up the postcard and see instantly see the backside before the front. Therefore, it is smart to create a design on both the front and back sides of the postcards.
Make it bright. Based upon experiences of successful marketers, bright and colored postcards generate a better response compared to dark, black and white postcards. In fact, people even display attractive postcards on their refrigerator doors and walls.
Consider hiring professional printing service. Some business owners may prefer to design and print marketing postcards on their own instead of hiring a professional printing company. However, if you plan to send a large bulk of postcards, hiring a printing company could be more cost-effective. You can even find printing companies that offer bundled services which include designing, printing and mailing for a reasonable price.
About the Author:
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through campaign internet marketing, direct marketing advertising and post card marketing.
Since 2003 LW has transformed a communication medium into works of art. Art is at
the very heart of LW Postcards. Good art never dies, great art grows more valuable,
amazing art is beautiful forever – it appeals to both young and old. As a form of
advertising LW will always strive to be creative, innovative, prepared to cross all
boundaries, exciting and timeless.
Our philosophy is to provide postcards that are intelligent and creative to achieve a
successful and effective viewer response from the consumer. This is successfully
achieved by LW via great artwork.
It has been proven that the fastest moving cards out of the displays are a simple
strong image with no logos and minimal text on the front. Cards with space for
people to write on the back are also super popular.
It is a completely voluntary source of information so brand recall is very high.
Creativity = Interaction
Scratch, scented, die–cut, perforated, double perforated, sampling, jumbo, stickers and plastic postcards can be produced, making your advertising interactive.
Our placement in leisure venues means consumers are in a relaxed state of mind and open to advertising.
Extended life span
Postcards are a collector’s item which means that your advertising is around long after your campaign is finished.
The mobility gives people a tangible reminder and reference to your product. Postcards can also form part of promotion handouts, magazine inserts, and so forth.
Double-sided advertising medium
A second message can be printed on the back of your postcard, either to reinforce your message or as a joint venture with co-sponsors.
Postcard campaigns measure the popularity of your advertising
Measuring the rate at which postcards are self-selected gives a good idea of consumer reception to your communication strategy. This is a more accurate measure than traditional media, which measures overall viewership of the medium in which your advert is placed, and not the specific viewing of your advert.
Your postcard functions as an advertising medium but also as a mailing card, bookmark, puzzle and many more.
Consumers share postcards with friends. This is a powerful endorsment of your message or product.
We’re focused on designing, printing and distributing advertisement postcards as an innovative way to promote your business and reaching your clients.
A postcard campaign is effective: Proof of this is the growing number of business using the postcards and their importance.
A postcard campaign is durable: The advertising postcard has unique qualities because the postcard becomes a collectible object, a sequential campaign will please everyone and specially a collector.
An advertising postcard campaign is flexible: You can design campaigns impossible to make with other media. Use our mailbox as a tool so you can keep in touch with your client. A postcard can be used to create a database, to offer a discount…
Postcards are the fastest, easiest, most economical way to increase sales and profits without spending an extra dime on sales and advertising.
Think of the advantages:
Postcards are cheap to print, and cheap to mail.
Postcards are eye-catching.
Postcards don’t need to be opened. No more trying to write envelope copy to get your prospects and customers to see what’s inside.
Postcards are ‘guerrilla marketing’ at its finest – they target your customers one-by-one instead of mass advertising.
LW is the only media in Puerto Vallarta offering advertising campaigns that could be transformable in a piece of art, collectible and free. It facilitates a direct relationship between the business and the consumer, this advertising media is taken freely, spontaneously and without interference, each consumer took the postcard which offers an attractive message or stands out.
We offer a thorough service, offering design, print and distribution at selected locations where you can reach your clients. LW is an important tool for a business who wants to communicate efficiently and directly to its clients.
The smallest printing amount is 1000 postcards; this gives you flexibility to design a campaign showing different images depending on the target you need to reach. The price is $1.50 pesos per card plus Mexican sales tax (16% IVA) and includes the design and distribution as early mentioned before. At your request we can send you a presentation with images to provide more information and some examples of advertising campaigns. Visit our web page: www.lebenswerkmexico.com or follow us on facebook: www.facebook.com/lwpostcards
ALWAYS use postcards with full color on one side. And at least one color with a watermark in the backside. 83% of people read their mail the way the Post Office delivers it: with the address facing up. Thus, if you don’t have design on the back, you’re missing the opportunity to really grab the attention of your prospects with an original headline.
Postcards are associated with happy memories – we all like getting postcards from friends and family on holidays.
Postcards are an overlooked marketing secret. And they can boost your business, no matter what kind of business you’re in.
Offline or online, you can grow your client base and make your sales explode. Even on a shoestring budget.
Your Artwork. Skip this step if WE are preparing your artwork
Minimum Artwork Resolution is 300 dpi. Make sure your artwork’s resolution is at least 300 dpi. This resolution will ensure that your design will appear crisp and sharp instead of blurry and pixelized.
Convert your graphics to CMYK colors. Your files should be saved in CMYK mode before you send them to us. When we receive a design file in RGB mode, we automatically convert the files to CMYK mode for printing. RGB files cannot be printed on professional four color presses. Not every RGB color has a CMYK equivalent, and the result could be more than just subtle color shifts.
“Bleed” and card size. Your postcard size will be 15×10 cm. Your design work should be 15.5×10.5 cm (with BLEED) “Bleed” is a printing term used to indicate the area that will be trimmed off after the job is printed and cut to the finished size. Since the bleed extends 0.5 cm. all around the card, your design document set-up should be 5 mm. wider all around.
Since the bleed area will be trimmed off during the cutting process, there can be no text or other important information in the bleed area. Furthermore, we require an additional 0.5 cm. buffer margin inside the edges of the card.
File Formats. The following are file formats which are the easiest to work with and which provide the best results: jpg, bmp, tif, eps, bmp, psd, ai, cdr Please don’t forget to “rasterize” or “render” your font layers.
If you are going to use a black plaster in some part of the design, please use the following combination:
Cyan: 50 Magenta: 40 Yellow: 40 Black: 100