In 2012 Puerto Vallarta will be hosting the first exhibition of an advertising medium as a piece of art, will be present with their original campaigns countries like Australia, Portugal, Italy, India, Brazil, among others, and dignified representatives of companies in Mexico from Cancun, Guadalajara, Tijuana and Puerto Vallarta’s LW who host participants.
The Advertising Postcard is freely taken by the consumer, resulting in fewer lost impact. In the words of Margarita de Orellana, tells us that the power of fleeting memory of the postcard is also a value-laden statement: “I was there”.
But who decides what deserves to appear on a postcard? In fact, in it, we are seeing through other eyes that watched before us the object represented and decided it was worth going around the world and therefore become part of the great collective memory.
Join us to learn through a tour of the advertisers’ creativity, the originality of postal advertising campaigns, how they differ from traditional media through innovation in the finishes and kind of paper, message displayed, design and its relationship with other media such as internet, radio and television.
The appointment is next Monday 23 April at 19:30 hrs. in Bernice Starr Gallery at Public Library Los Mangos.
A good advertising message is a credible promise to the right audience.
Our desire is to create ideas disruptive that give our customers greater participation of the future.