Well if you have ever heard of Joe Girard, then you know it does! For those of you that have never heard of Joe Girard, he is in the Guinness Book of World Records as the man who has sold more automobiles on a 1 to1 basis then any other person, and did so for 12 straight years!
If you ask Joe how he did, he would tell you he built his business on referrals. How did Joe keep his name in front of his clients?
He sent out cards every month. He kept a file on all his clients so he could remember birthdays, anniversaries, any holiday or special occasion that came into his mind he sent out a card! Its been reported that Joe sent out over 13,000 handwritten cards a month!!! Of course he needed to have 2 assistants helping him send out all those cards
If marketing using cards can work for Joe in such a competitive market such as automobile sales, then it can work for any market out there!
Postcard Marketing – A Simple But Incredibly Effective Way Of Marketing Your Business.